Word-of-mouth (WOM) communication is, arguably, one of the most effective marketing strategies, and, in my opinion, is particularly true of smaller, independent businesses, where customer loyalty is valuable. The unpredictable manner of the hospitality industry means that it is a near impossible feat to satisfy one hundred percent of guests who walk through your doors;… Read more
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Blog: Should Hotels and Restaurants be Adding Value or Discounting?
For me, as a newcomer to the hospitality industry, it seems as though discounts have become more and more prevalent since the start of the economic downturn. However, are these discounts really a well thought out strategic plan or could hoteliers be tarnishing their own brand? It is, I suppose, subjective, everyone is going to… Read more
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