News and Blog

  • Blog: Hotels and Restaurants: Don’t Ignore Negative Feedback

    Word-of-mouth (WOM) communication is, arguably, one of the most effective marketing strategies, and, in my opinion, is particularly true of smaller, independent businesses, where customer loyalty is valuable. The unpredictable manner of the hospitality industry means that it is a near impossible feat to satisfy one hundred percent of guests who walk through your doors;… Read more

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